About Us


The HIC Story

It was a chance encounter with Drew Barrymore at a juice bar in Beverly Hills, California that piqued the interest of the HIC founders. The food junkies tried a 3-day juice cleanse which sparked off a new love for the juicing lifestyle. HICJUICE was born in December 2013, with the aim of making premium cold pressed juices available and accessible to everyone in Singapore. 

Through the decade in operation, we went from a purely e-commerce web store to having brick and mortar stores, to having our juices sold to established businesses and to having them available in cafes and specialty grocers. Now we are still here, still bringing you the lighter side of life with our juices! 

Our range of cold pressured juices are designed for your nutritional benefit, cold pressed with the freshest vegan ingredients, pressurized in cold temperature for food safety without any heat being used in the entire process to retain the most of the product's nutritional value. All of our juices are also MUIS Halal Certified. 

Our Mission
HIC is about taking the leap forward.
We are the rhythm and movement towards life's lighter side.
Life that's simpler, healthier and happier.
We have a simplicity complex.
We constantly streamline to make healthy living easier.
We are buffs of brawn and brains.
We research and innovate, creating and recreating better ways to nurture the mind, body and soul.

We make healthy living less of a chore, and more of a happy habit.
A spark of quirk and fun is infused in everything we do.