The Edible Co Story
The Edible Co is a Singapore brand with a passion for natural food made by hands, not machines. It started when the founder, Genevieve, decided to recreate her father's favourite pantry staple with less sugar after he underwent a triple bypass. She continued experimenting with wholesome ingredients to create healthier foods for her family and friends and The Edible Co was established in 2014 to share her passion with the community.
In 2018, The Edible Co formally joined the HIC family after Genevieve decided to focus on her young family. Under HIC, the mission of producing only real honest eats with no nasties continued and the brand has since expanded its collection to include a range of MUIS Halal Certified healthy snacks including activated nuts, cookies, biscotti and paleo-friendly crunch, all with the heart of feeding people right.