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live the lighter side with HIC

Founded in 2013, HICJUICE is a homegrown Singapore brand making everyday wellness more accessible through premium cold-pressed juices. Made with fresh vegan ingredients, cold-pressed without heat and MUIS Halal Certified, each bottle brings a lighter way of living. This philosophy now extends to HICFOODS, a new range of healthy snacks and granola made for easy, feel-good nourishment.

start your feel good ritual with us!

HIC is about taking the leap forward.
We are the rhythm and movement towards life's lighter side. A life that's simpler, healthier and happier.

Simpler
We have a simplicity complex.
We constantly streamline to make healthy living easier.

Healthier
We are buffs of brawn and brains.
We research and innovate, creating and recreating better ways to nurture the mind, body and soul.

Happier
We make healthy living less of a chore, and more of a happy habit. A spark of quirk and fun is infused in everything we do.